B-town’s most talked couple Ranbeer Kapoor and Alia Bhatt have recently signed as brand ambassadors for a known chip brand Lay’s. Lays new campaign idea is ‘smile deke Dekho’ and also will be seen in a series of films.
Talking about his association with LAY’S, popular Bollywood actor, Ranbir Kapoor said, “I have always resonated deeply with LAY’S and I’m extremely thrilled to be the face of the brand. It has seamlessly paved a way into the hearts of the young and has been a part of their fun, special and celebratory moments. The new LAY’S Smile Deke Dekho packaging is a beautiful concept and a step forward for the brand to connect with the youth. I believe that a smile goes a long way in building connections with friends and familiar people and LAY’S Smile Deke Dekho is all about the simplicity of sharing a smile.”
Expressing her excitement, leading Bollywood actress, Alia Bhatt shares, “I am super elated to be on board as the ambassador for one of my personal favorite brands in the category. LAY’S is a trusted name in the snacks category and also stands for fun and light-hearted moments with friends. I love the new LAY’S Smile Deke Dekho packaging and it is so much fun communicating through different smiles on the packs. A smile is infectious and carries the power to instantly uplift and change one’s mood. I am really looking forward to starting off my journey with the brand creating interesting content and storytelling.”