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Kalank: All That Glitters is Not Gold

Kalank: All That Glitters is Not Gold

The multi-starrer film Kalank launched its promo recently. The entire promo featured abstract shots which individually looked beautiful and opulent but collectively failed to make any sense to the viewer or give a clear idea as to what the story is about. Other than Alia and Varun, there are only tracking shots of rest of the star cast: Sanjay Dutt, Madhuri Dixit and Aditya Roy Kapoor are solely floating through the lavish sets without revealing any motive or establishing their relationship with the story. Neither of their shots gives away any consequential detail about their characters. The promo lacks an element to bind the abstract shots together, hence the promo of ‘Kalank’ itself looks like an abstract art. The movie which is supposed to be about love, all its promo features is sad faces trapped in ambiguous circumstances. The only substantial thing that the promo gives away is the Bhansali-like-exquisite-opulence, but so did Bombay Velvet, which suggests that lavish and beautiful sets are no guarantee of a big hit. Teasers are supposed to tease the audience but this teaser failed to do any teasing as grand as the budget of the film. It’s the first time when Director Abhishek Varman is working with such a fat budget, and we are just hoping that film would not repeat the fate of Bombay Velvet.

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