There is a boom for branding and marketing entrepreneurs who are successfully rooting themselves in this digital era.
Well, in recent days the competition has raised up in social media influencer space. Natasha Luthra, the famous Lifestyle Blogger and Content Creator explore how her “Passion For Fashion” made her a successful Fashion Influencer in this rat race.
Today Internet has given a platform to everyone to express the hidden passion. In the last few years, the social media influencers have seen an exponential growth. Thus, to reach the audiences, Internet is an important tool nowadays.
How is the Influencer Marketing a Game Changes in current scenario?
Natasha says, “Influencer marketing has become an important tool for brands to reach the target audiences. The younger audiences are always on the social media and it’s really crazy to see the amount of time they spent on social media. So it’s not only an important tool for big brands but also for the newer as well as younger companies who don’t have big spends.” She further explains that Internet is very economical tool as it is cheaper than the traditional advertising methods.
Thus, Internet proves to be a great avenue for the influencers according to Natasha Luthra.
The content plays an important role to reach till the targeted audiences. The most of the content is in English and the regional content is still in an emerging stage. The scene is changing nowadays though. Many brands try to write the content in regional languages just to reach out to more audiences. According to Natasha, the regional content is gaining potential and is the best way to reach millions out there.
Having asked about, is it possible to make money purely by being on Social Media?
Natasha says, “YES”!
Exploring her self-experiences, she says, “I have come from a Finance background and I always wanted to be monetarily stable. But the passion I have had for Fashion is not going to give me food or the stability. So, it’s really important and to earn money via social making is only when your content makes sense, only when it is relatable, only if you are resonating with the brands you are working with”.
Are you all agreeing with whatever Natasha has explained? Well, these are the steps to become a successful Fashion Influencer, Hope you liked it!